Manu Chao

The catalogue was beloved. The problem was structural: a generation of listeners had grown up on recommendation algorithms and had never been pointed toward it. No new release, no press cycle, no obvious hook. Just the music — and the challenge of making infrastructure work for it.

We mapped the catalogue for curatorial potential: which tracks had the emotional range to travel across playlist genres, which could anchor mood-based discovery, which needed context before they could land. Pitches were built around listener experience, not credentials.

The results compound. 2.2 million monthly active listeners. A 154% increase in playlist placements. The more significant shift is structural: Manu Chao's music is now embedded in the streaming infrastructure in a way that continues to grow without campaign support.