Diplo

Electronic music with a rap feature. "Wish" featuring Trippie Redd needed to cross without getting lost between audiences. The real test was never reach — it was retention.

The Trippie Redd collaboration was the hinge. Playlist targeting was surgical: placement quality over volume, prioritizing environments where the track would be heard with attention rather than passively consumed. Context was everything.

A 32% save rate is the number that closes the argument. Industry average sits around 15–18%. The audience didn't just hear the track — they came back for it. That is the difference between a campaign and a moment that sticks.