Groover Obsessions

Groover wanted to move beyond being a tool — to become a tastemaker. Since 2021, the program has supported more than 500 artists through 2,000+ 1:1 coaching sessions, combining strategic guidance with hands-on release execution.

Every collaboration started with a long-term roadmap — positioning, catalogue, release timelines — then moved into execution: metadata, editorial pitching, Smartlinks, paid media planning, and introductions to distributors and labels when the moment was right.

250+ artists have secured publishing or distribution deals after coaching, and accompanied artists generated 1.5M+ streams in 2023 alone. Independent artists don't just need promotion — they need structure.