Alex Dion — "RIDE"

No audience. No existing footprint. Launching "RIDE" from scratch meant creating the strongest possible release signals in the first weeks, before any algorithm had a reason to notice.

Pre-saves concentrated listening activity from day one. TikTok became the testing ground for hooks and formats — winning concepts were scaled through paid media and creator content, while YouTube reinforced exposure across touchpoints.

20 days in: 20,000+ streams, 15,000 monthly listeners, 150+ playlist adds. Good music is the foundation — a structured release system is what turns it into momentum.