case study #01

LIVE · #GimmeTheMic

What happens after you go viral on TikTok?

We had the privilege of working with TikTok to support the development of three emerging Asian artists as part of the TikTok LIVE #GimmeTheMic campaign.

objective.

Convert TikTok momentum into sustainable, lasting streaming presence.

key achievements.

• — Secured prominent placements on New Music Friday and other key editorial playlists.
• — Generated millions of views on YouTube through original and performance-driven content.
• — Achieved strong, consistent traction across major streaming platforms, growing monthly listeners from 4,000 to 100,000+.
• — Expanded artist visibility beyond TikTok, reaching global audiences.

results after a 6-week campaign.